Get The Right Business Tools and Tactics To Succeed


What We Do

The Tactical Guitar Academy is a special learning space for guitarists who want to succeed in their music careers. With this unique membership, you will be inspired, coached, and empowered to take action on a weekly basis to propel you towards your career goals in guitar. This is done through online coaching and training, engagement with lessons, and follow-up discussions. Members get practical business tools and techniques for making a living in music, refining their artistry, and organizing their lives to reach their goals. 

New topics are constantly being added complete with video lesson and follow-up activities designed for you to take action. We stay connected through video calls and chat groups where we discuss the current activities, challenges and successes.

Some examples of the things we work on include building a professional profile, getting and negotiating gigs, performance preparation and practice, merchandising, entrepreneurship, business management, recording, releasing digital music and videos, how to get a record deal, how to self-release your music, crowd-funding, social media management, teaching and so much more. 

The Tactical Guitar Academy will show you how to think like an entrepreneur and how to turn your guitar playing into a successful business.


Led By A Professional

Many of us spent time and money learning how to master the guitar. But what about mastering your career with the guitar? I sought to answer this question by starting this special membership that allows you to constantly take action on specific areas related to your life and career with the guitar. I hope you'll join us for a unique experience. 

My name is Jesse McCann, host of The Tactical Guitarist Podcast, a show that takes a look at the careers of guitarists and the wisdom they can offer on leading successful careers. I am also a professor of guitar and run the guitar studies program at Portland State University. As a successful professional musician and teacher, I have over 25 years of knowledge and experience performing, touring, recording, producing, and teaching. I teach at a major univeristy, I've won competitions, toured and performed in multiple countries, released numerous albums, and most importantly, made a living solely on my skills as a guitarist.

My success is a direct result of having this knowledge and experience, and now I want to share it all with you. 

I am excited to help you grow your career with the guitar. I hope to see you in there! Please feel free to reach out to me with any questions!

[email protected]


Live Group Calls

Join us on our Zoom calls to discuss the topic of the month, ask and answer questions and provide support for your fellow guitarists.

Engaging Lessons

The academy is constantly being updated with new video lessons and assignments all designed to get you to take charge of your music career.

Full Access

Members get full access to the suite of academy courses, resources, documents, templates, and guides. 


Can't make the video calls? Didn't see the new video lesson? No problem! All sessions and videos are available for replay anytime. 


Members have exclusive access to Tactical Guitarist gear before it is available anywhere else. 

No Contracts

No longer interested in The Tactical Guitar Academy? Simply let us know. You’re free to cancel any time. No hidden fees or contracts. No questions. 


As a member of the Tactical Guitar Academy, you'll have exclusive access to a special community of guitarists who are there to support you. 

From Anywhere

Connect from anywhere, anytime. Our online format allows you to work wherever you need to be. Home, hotel, the beach... we're just a click away. 

Sample Video

Here's an example of the kinds of things you'll see in the Academy. This comes from the course on building effective practice habits.


Frequently Asked Questions

There are many resources out there. And lots of free content. Doing it all on your own is great, but we can often get derailed by life, procrastination, doubt or even just plain old laziness.

The advantage to joining the Academy is that you will constantly be pushed, challenged, and inspired to put ideas and lessons into action.

Having this kind of accountability and feedback goes a really long way in helping you succeed. 

No. This is not a place where you learn how to play the guitar. Instead, we focus specifically on how to take your playing and make something out of it in the real world. 

No. The Video Calls are recorded and uploaded to the Academy for review anytime. If you can't attend due to scheduling or you don't want to be on the call for some reason, you can always watch later. 

Yes. I offer one on one lessons and coaching. Please reach out to me via email at [email protected]  

Pricing Options

The Academy has two options for membership: monthly or as a one-time payment. One-time payments save 18%.

Monthly Payment Option



12 Simple Installments. Then you're in for good. 


One-time payment option


SAVE $30


It Begins With You

Get the tools, take charge and carve your own path. Become a Tactical Guitarist. Get started now.


We'll Notify You

Enter your details below and we'll let you know when the Academy opens its doors.